Effective or Ineffective Ads?

9/13/2013

Determine whether or not the following two advertisements are effective. Identify the audience you believe each ad is appealing to and why. Explain your answer. Advertisement #1 is an ad from a funeral service. Advertisement #2 is from Chevrolet.

David Heider

9/13/2013 08:00:54 am

Advertisement one is effective because it is telling the people at the subway if they get too close they could fall on the tracks and die. The poster serves as a warning for the audience, which in this case are all the people who wait for the train. This was placed as a cautionary device used to warn people so that more deaths could be prevented. Its an advertisement from a funeral service that says "come a little closer" meaning that there will be a funeral for anyone who gets to close and will ultimately make the funeral service more money. Advertisement two is not as effective because it is an ad for being safe. As a car dealership, being a designated driver is not going to sell them any cars because it doesn't get people to think about vehicles. Instead it has people thinking about safety and how drunk driving is a danger to people, which would make a better advertisement for an insurance company. The audience for this ad was intended for people who want to buy a new vehicle, but instead it has people thinking of safety and insurance, thus making this ad ineffective.

Cole Jermyn

9/13/2013 10:20:00 am

Advertisement 1 is Intended for all who read the advertisement, especially those in need of a funeral service. It is not in fact asking the subway patrons to fall onto the track, but informing the reader that in the event of a death of a loved one, their funeral service is available. This makes it an effective advertisement. Advertisement 2 is meant for those who are drinking and/or driving by asking them to do so safely by using a designated driver. The problem with this ad is it is shown in the form of clay figures or a cartoon, and the slogan is "a designated drivers is deaths worst nightmare". Both of these are more appealing to children than to those who are drinking or driving, meaning this ad has not been effective.

Yaira Matos

9/14/2013 03:54:03 am

Advertisement 1: It is effective because it gives the audience, the people waiting in the train station, the impression that the funeral service will be there if even they "come a little closer" and fall into the track. They are urging the reader of it to trust that they will be reliable if it is necessary that they need a good funeral service. It's a really weird way to build trust, but someone with a good sense of humor might appreciate it.

Advertisement 2: This ad would be effective if it was for an organization against drunk driving, but for a car selling industry I would think not. It's not saying anything about the car but about the responsibility that comes with a car. The audience is teenage drivers because the little cartoon with the flashlight looks pretty young. Teenagers are at a high risk to drink and drive, so they wanted to reach out to that demographic more.

Alexander Wang

9/15/2013 01:55:52 am

Advertisement 1 is effective because of the clever language that it uses and the location where it is used. The ad is warning the dangers of the subway and also selling their funeral services. This an effective advertisement. As for Advertisement 2, it is not effective. This is because of the childish clay figures. The ad is directed to adults who drive but instead they chose to portray it as a cartoon which makes this ad ineffective.

Nikita Myers

9/15/2013 06:05:39 am

-Advertisement 1 is effective because it gets the attention of the people in the train station, which is the audience. This attention lets them recognize the dangers of getting too close to the tracks but it also advertises the funeral service itself.
-Advertisement 2 isn't very effective because of what the advertisement is trying to say. When I look at this advertisement, I don't think of what type of car to buy or car dealerships because of the cartoon-like figures. It makes the ad seems less mature, therefore it could show mixed signals as to who this ad is targeting. But the audience for this ad would most likely be for teens and how they should be safe and responsible when driving.

Teresina Weaver

9/15/2013 06:52:38 am

Advertisement 1 is effective because it is telling the audience, the people waiting for the train to come, that it is extrememly dangerous for them to get any closer. It is like a warning for people to know the dangers of subways. It wants the audience to know that if they do get closer that they are right there and will be there for them. I do believe it is effective though because in a way it is promoting there business as well as promoting safety.
Advertisement 2 is not effective, it is directed to adults but the ad itself would be more benifitial to a child. It is for adults to understand the dangers of the road but with the ad an adult wouldn't pay that much attention to it.

Julia Donahue

9/15/2013 12:43:15 pm

In Advertisement 1 the poster in the subway is pretty effective because it is for a funeral service and by putting the fine print in a smaller size it will create curiosity in the audience. The funeral service is basically saying that if the reader decides to get a "closer look" the funeral service will be there waiting.
In Advertisement 2 the poster is ineffective because it is trying to capture the attention of an adult but because it is a cartoon the child would be more drawn to it then its actual audience. Also it is confusing as to what the poster is trying to advertise because it is against drunk driving but I thought it was supposed to be advertising the car itself.

Sarah Faria

9/16/2013 06:33:46 am

The first advertisement is effective because it shows that if a person at the subway were to look at the sign they would see that there is a funeral service if they needed it. The meaning of asking for them to look closer is trying to have the people in the subway understand the funeral service will be the people responding if they fall. The second advertisement is not as effective because it is a warning from the company to people to have a designated driver. The advertisement is showing that by having a designated driver if you do drink you are less likely to be in a crash from a drunk driver. It is also meant for older teens and adults, but the cartoon seems to be more aiming toward children and younger teens.

Brian Dunning

9/16/2013 08:56:29 am

Advertizement 1 sends an effective message to its readers. The advertizement's targeted audience is anyone who would happen to read it, as well as anyone who knows the dangers of stepping into a subway tunnel. The reader would then know that the funeral service is willing to attend to any family who had lost a loved one. Advertizement 2 is also successful in sending its message to the readers. The advertizement is emphasizing the amount of effort put into safety of the Chevrolet cars. Using the symbol of death as an entity, and showing how the safety of a Chevrolet is one of its "biggest fears". While the fact that the advertizement is portrayed as cartoons, it does make the point of the advertizement easier to understand the point of it, and catches the eye easier.

Kelly Nguyen

9/16/2013 10:33:37 am

Ad 1-This is an effective ad because it is telling the train goers that if anything would happen, the funeral will be there for them like if they were to "come closer" to the train tracks. If their loved one died, they are saying that they will all "come closer" with each other.
Ad 2-This is an ineffective ad because drunk driving is a serious issue and the cartoons come too comical to show the actual message behind the ad. Drunk driving and having a designated driver resonates to adults and teens only and not children therefore the use of cartoons that attract the children and not the adults is ineffective.

Aleah Vir

9/16/2013 10:49:40 am

First of all, I find the first ad to be slightly morbid. Anyways, it is definitely an eye catcher and very clever nonetheless. I feel like this ad effectively portrays two important messages. The first, to be catious of the railroad, and the second, an advertisement for their funeral home if they are not catious, and to give people an averadge idea of the reprecussions that come from their carelessness. The second ad is displaying a positive message, telling drinkers to always have a designated driver to effectively fend off death. However the ad is in the form of clay which may percieved as not being "too serious".

Deema Hijleh

9/16/2013 11:06:23 am

Advertisement 1 is effective. In a strange, yet effective way a funeral home is offering its services through a picture that says "come a little closer" on the wall of a train track. The advertisement isn't shown along the wall of a train station so that people actually fall in and possibly die. It's just to catch the viewers attention, so that they look to read the fine print and recognize why this advertisement is being used. In this case the advertisement is telling the viewer that the funeral home will be their in case of an accident. Advertisement 2 isn't as effective. The advertisement doesn't fit Cheverolet. What's suppose to make the viewer want to buy a car doesn't do that at all. The use of the cartoon figures and slogan isn't effective. Instead it makes the advertisement look childish and the slogan refers to safety not buying a new car.

Yaleesa Rodriguez

9/16/2013 12:22:39 pm

Ad 1is effective because it tells the train riders that there are dangers are all around them if they get a little closer.
Ad 2 isn't effective because it doesn't make the audience about buying that car or its qualities. Also the clay figures draws my attention away from what it is supposed to be telling me.

Kyle Doherty

9/16/2013 12:40:13 pm

Advertisement 1 is somewhat strange. At first glance, it seems almost cruel that this sign seems to be telling people to jump onto the tracks (making them in need of the funeral services). However, it is almost meant to do this to catch the attention of the people on the platform in order to get them to realize that the ad is saying not that, but rather that the funeral services will be there for them if an accident like that were to take place. Advertisement 2 also seems borderline effective, however it seems the ad is aimed at the wrong audience. Its supporting the idea of having a designated driver in order to lower the risk of drunk driving collisions (and the death that usually results from them). However the ad is animated which makes it seem like it is aimed at a younger audience, which could also mean it wont be take as seriously.

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Effective or Ineffective Ads?

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